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Black Friday 2013: The Week After

Black Friday 2013: The Week After

Tallahasse, Fla.  – One week after Black Friday, the Florida Retail Federation said retail sales are on track to meet expectations for growth in the holiday shopping period of November and December.

The official Holiday Shopping Forecast released by the Florida Retail Federation (FRF) projected an annual increase in sales of between 3.5 percent and 4.5 percent.

“A majority of the reports coming in a week after Black Friday are positive, and we expect a steady build up to the big weekend before Christmas,” said Rick McAllister, FRF president and CEO. “The big winner this week was e-commerce, which continues to expand as a share of retail sales. This clearly increases the urgency for the Florida Legislature and Congress to modernize our tax code and establish a level playing field for sales tax collection.”

Following are a few key statistics compiled from various national sources over the past week:

On December 3, ShopperTrak, a provider of store traffic analytics, estimated that brick-and-mortar retail sales increased 1 percent, while retail shopper traffic decreased by 4 percent. However, total in-store shopper traffic increased by 9.4 percent in the apparel sector, ShopperTrak said. ShopperTrak’s methodology measures in-store traffic, and its numbers exclude online sales.

National Retail Federation
On December 1, the National Retail Federation reported that traffic on Thanksgiving Day grew 27 percent as nearly 45 million shoppers, or 31.8 percent of holiday shoppers, took advantage of special “turkey day” savings offers, up from 35 million in 2012. Black Friday was the biggest day: more than 92 million people shopped, up from nearly 89 million last year. The NRF information was based on a survey conducted by Prosper Insights & Analytics over the weekend. According to the survey, shoppers spent an average of $407.02 from Thursday through Sunday, down from $423.55 last year. TNRF is still expecting total holiday sales to increase 3.9 percent.

On December 3, the International Council of Shopping Centers reported that year-over-year retail sales rose by 2.5 percent for the week ending November 30. ICSC Research forecasted an overall increase of 3.5 percent to 4.5 percent year-over-year.

On December 3, IBM said the 2013 Cyber Monday was the biggest online shopping day in history with a 20.6 percent increase in online sales. Mobile sales were particularly strong, exceeding 17 percent of total online sales, an increase of 55.4 percent year-over-year. Smartphones drove 19.7 percent of all online traffic compared to tablets at 11.5 percent, The five-day period from Thanksgiving Day through Cyber Monday was the busiest online shopping period on record, growing 16.5 percent over the same period in 2012.

On December 3, comScore reported that retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season was up 8 percent versus the corresponding days last year. Cyber Monday desktop online spending was up 18 percent versus year ago, representing the heaviest online spending day in history. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $5.3 billion, up 22 percent versus last year.

Retailers are now looking forward to the busiest shopping day of the year, which is historically the Saturday before Christmas. The Florida Retail Federation will continue to provide updates throughout the month as new information is available.



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